With the proliferation of online media choices we are confronting the immmutable limitations of the ‘fixed’ day.

Michael Pollen and others have written about the problem of the ‘fixed’ stomach with respect to the food industry’s growth concerns. If people can’t consume any more food, once full, how do businesses grow?

Societies today, particularly our American society, have seen tremendous growth in media choices.  Some trends have been fads, some trends are currently playing out, but all of this growth in choice is forcing us, individually, to face our ‘fixed’ day limits.  There are only 24 hours in a day. How do you, your friends or family members choose to spend them?  What are you not doing today that you were doing two, five or ten years ago in order to interact with or consume media.

Substitution is the only answer.  Do you substitute sleep for social or streaming media?  Your health, exercise or hygiene? When and if you eat? If none of these then, what are you sacrificing in terms of human interactions in other ways?